If you’re in the business of landscaping, lawn care, sprinkler repair, or tree care, you’re likely familiar with the importance of reaching potential customers and getting your business name out there. One effective way to do so is through Google Local Services Ads (GLSAs).
What are Google Local Services Ads?
Google Local Services Ads, or GLSAs, are a type of pay-per-lead advertising that showcases local businesses at the top of search results for specific services in their area. The purpose of these ads is to connect customers with businesses that can offer the services they need promptly and effectively.
Why use Google Local Services Ads?
Using GLSAs can offer a range of benefits for your business, such as:
- Increased visibility: GLSAs appear at the top of search results, which can enhance your visibility to potential customers.
- Targeted leads: GLSAs are optimized to target customers who are actively searching for your services in your local area, increasing the likelihood that they’ll become paying customers.
- Credibility: Google verifies businesses that appear in GLSAs, building trust with potential customers.
- Cost-effective: GLSAs operate on a pay-per-lead system, so you’ll only pay for the leads you receive.
- Easy to use: The setup process for GLSAs is straightforward, and Google provides tools to help manage your leads and track your return on investment (ROI).
Why use GLSA over other lead generators?
Google Local Services Ads (GLSAs) can be a highly effective tool for businesses in the landscaping, lawn care, sprinkler repair, and tree care industries. When compared to other lead generation services like HomeAdvisor or Angi, GLSAs offer several key benefits, including:
- Targeted leads: GLSAs optimize ads to target customers who are actively searching for specific services in their local area, increasing the likelihood of converting leads into paying customers.
- Increased visibility: GLSAs appear at the top of search results, boosting your business’s visibility to potential customers.
- Credibility: Google verifies businesses that appear in GLSAs, building trust with potential customers.
- Cost-effective pricing: GLSAs operate on a pay-per-lead system, meaning you only pay when someone contacts you through your ad.
- Easy-to-use tools: Google provides tools to help manage your GLSAs, including responding to leads, tracking ad performance, and adjusting your budget as needed.
- Streamlined setup process: Compared to other lead generation services, GLSAs offer a more straightforward and streamlined process for businesses to get started.
Overall, using GLSAs can be an effective way for businesses to reach potential customers in their local area and grow their business, with the added benefits of credibility, cost-effectiveness, and ease of use.
Getting started with Google Local Services Ads
To start with Google Local Services Ads, follow these steps:
- Create a Google Local Services Ads account: To sign up, provide basic information about your business, such as your business name, address, phone number, and email address. Click the link below.
- Select the services you want to promote: GLSAs are optimized to target specific services in your area, so you’ll need to select the services you want to advertise.
- Set your budget: You can set a weekly budget for your GLSAs, and you’ll only pay when someone contacts you through your ad.
- Get verified by Google: Your business must undergo a verification process to appear in GLSAs, which includes providing basic information about your business and passing a background check.
- Manage your leads: Google provides tools to help manage your GLSAs, including responding to leads, tracking your ad performance, and adjusting your budget as needed.
Tips for optimizing your Google Local Services Ads
To get the most out of your Google Local Services Ads, follow these tips:
- Use high-quality images: Use high-quality images to showcase your work and highlight the services you offer.
- Write compelling ad copy: Write concise, clear ad copy that emphasizes the benefits of your services.
- Respond quickly to leads: Responding promptly to leads can help close more deals and improve your ROI.
- Collect and showcase reviews: Encourage your customers to leave reviews and showcase them in your GLSAs to build trust with potential customers.
- Monitor your performance: Keep an eye on your ad performance and adjust your budget and targeting as needed to improve your ROI.
Our team of marketing professionals are ready to assist you in setting up your GLSA. If you need assistance please call 214-506-8853.