Whether you are in Landscaping, Lawn Care, Irrigation, and Tree Care, HomeAdvisor, also known as Angi Leads, is a popular online marketplace. Angi Leads connects homeowners with your services. As a result, many in the Green Industry sign up with HomeAdvisor to increase their lead generation. We will explore the advantages and disadvantages of HomeAdvisor for Green Industry contractors.
Pros
- Increased Visibility: By signing up with HomeAdvisor, you’ll gain access to their extensive database of homeowners who are actively seeking home improvement services. This can be an excellent way to increase your visibility and reach more potential customers.
- Lead Generation: HomeAdvisor provides contractors with leads that match their areas of expertise and service offerings. This means you will receive relevant leads for your business, making converting them into paying customers easier.
- Credibility: HomeAdvisor has a rigorous screening process for contractors, which includes background checks, licensing verification, and customer reviews. Being listed on HomeAdvisor can provide you with an added level of credibility that may help you win more business.
- Convenience: HomeAdvisor handles much of the administrative work associated with finding new customers, such as marketing, lead generation, and customer screening. This lets you focus on your core business activities, such as providing quality workmanship and excellent customer service.
Cons
- Cost: HomeAdvisor charges contractors a fee for each lead they receive, which can be expensive, especially if the lead doesn’t result in a paying customer. Additionally, contractors are charged a membership fee to be listed on the platform, which can add up over time.
- Competition: HomeAdvisor is a highly competitive marketplace, with many contractors vying for the same leads. Typically, the same lead is sent to 4 or 5 different contractors. This means you’ll need a strong value proposition and competitive pricing to win business.
- Quality of Leads: While HomeAdvisor provides contractors with leads, there is no guarantee that the leads will result in a paying customer. Additionally, some contractors have reported that the quality of the leads they receive is not always high, leading to wasted time and effort.
- Dependence on the Platform: By relying solely on HomeAdvisor for lead generation, you may become overly dependent on HomeAdvisor. If HomeAdvisor changes its policies or fees or if the platform experiences a technical issue, your business could be adversely affected.
- Ratings: When you complete a job the customer can leave a rating on HomeAdvisor’s platform. The rating does not always reflect on your Google Business Profile, formally known as Google My Business. Not having those ratings on your Google Business Profile can hurt your SERP or Search Engine Result Page position.
HomeAdvisor can be a valuable resource for contractors looking to expand their business and reach more potential customers depending on what stage you are in your company’s life cycle. However, it’s crucial to weigh the pros and cons before signing up and to clearly understand the fees and terms associated with using the platform.
If you are looking for leads, we at NxTGen Solution recommend using targeted Google or Facebook ads as part of a long-term marketing strategy. As an owner, your focus is on controlling costs. The best way to control costs is to play the long game and focus on ranking higher through organic search results.
NxTGen Solution is a marketing company focused on the Green Industry – Lawn Care, Landscaping, Irrigation, Tree Care.